Search Engine Optimization

Search Engine Optimization (SEO) is a term used to describe a process of improving the volume of traffic to a web site from search engines in the natural search results.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

As an innovative and successful web designer and search engine optimizer, Seth Rand has spent thousands of hours mastering the intricacies of Search Engine Optimization. Thanks to his efforts, his clients now control over 70,000 keywords with Top 10 rankings on Google, Yahoo, MSN and other major search engines. "Search engine optimization is a primary element in e-commerce success," Seth points out. "Studies show that close to 90 percent of online sales are generated by search engine queries, and that over 210,000,000 web searches are being performed on a daily basis. Since very few businesses of any kind would survive if they suddenly lost 90 percent of their leads, you can easily understand why SEO is such a critical element in having a successful website.”